Home Auto Bikes From importing International motorcycles to acquiring International brands: Bajaj

From importing International motorcycles to acquiring International brands: Bajaj

One of India’s most popular two-wheeler manufacturers, Bajaj Auto Ltd. made the news quite recently when it acquired a stake in KTM Power Sports AG, which brought the sales of KTM super motorcycles to India under Bajaj’s supervision in return for KTM’s know-how of its 125 and 250 cc engines. Bajaj is most likely to announce another acquisition of the European performance motorcycle brand, Ducati.

Rajiv Bajaj, the managing director of Bajaj Auto Ltd., told the company’s shareholders that the company is close to a new alliance at the company’s annual general annual meeting on Thursday. And although he did not guarantee the alliance, he did say that they were very close and if it does happen, Bajaj would see an opening for enormous possibilities. He also told that if the things fall within the range offered, the alliance might be officially announced within the next two weeks. None of the representatives for the company, however, gave up any names.

A month ago, Harley-Davidson Motorcycles and Bajaj were apparently in-between talks with the Volkswagen group over the acquisition of its Audi-controlled motorbike brand, Ducati. Many other groups were also amidst discussion with Volkswagen over the Ducati brand acquisition, including Indian brands like Royal Enfield and Hero MotoCorp. One of the sources for the Italian brand, Benetton, told Reuters that the Benetton group made a tentative bid at the brand of $1.2 billion through its financial holding, Edizione. An Italian news website reported on the other hand that KTM Power Sports AG is closing in on the Ducati brand. Bajaj holds a 48 percent stake in KTM Power Sports AG, making Bajaj essentially the owner of the company. Bajaj is certainly spreading its wings, taking under its shade international brands, first KTM and perhaps now Ducati. What started as a company selling imported two-wheelers in India, has now emerged as a giant acquiring International brands.

An Italian news website reported on the other hand that KTM Power Sports AG is closing in on the Ducati brand. Bajaj holds a 48 percent stake in KTM Power Sports AG, making Bajaj essentially the owner of the company. Bajaj is certainly spreading its wings, taking under its shade international brands, first KTM and perhaps now Ducati. What started as a company selling imported two-wheelers in India, has now emerged as a giant acquiring International brands.

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One Comment

  1. SN

    August 23, 2017 at 3:29 pm

    Good read

    Reply

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